@article{IJIAS-14-287-02,
author = {Fangué Ndjiozé Hymette Laure and Tsapi Victor and Fidèle Nwamen},
title = {{Promotional offers and the sensitivity of the consumer to sales promotion}},
journal = {International Journal of Innovation and Applied Studies},
volume = {9},
year = {2014},
pages = {1392--1400},
issue = {3},
number = {3},
issn = {2028-9324},
url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-14-287-02},
abstract_html_url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-14-287-02},
pdf_url = {http://www.issr-journals.org/xplore/ijias/0009/003/IJIAS-14-287-02.pdf},
document_type={Article},
source={www.issr-journals.org}
}