@article{IJIAS-15-058-01,
author = {Ezzatollah Asgharizadeh and Ahmad Reza Ghasemi and Hamid Sarbaz},
title = {{Identifying and analyzing the gaps between the needs and desires of the customers (the case study of Pasargad Bank)}},
journal = {International Journal of Innovation and Applied Studies},
volume = {10},
year = {2015},
pages = {767--777},
issue = {3},
number = {3},
issn = {2028-9324},
url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-15-058-01},
abstract_html_url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-15-058-01},
pdf_url = {http://www.issr-journals.org/xplore/ijias/0010/003/IJIAS-15-058-01.pdf},
document_type={Article},
source={www.issr-journals.org}
}