@article{IJIAS-15-073-01,
author = {Ali Hassan},
title = {{Effects of TV Advertisement on Consumer Buying Behaviour: A Comparative Study of Rural-Urban and Male-Female Consumers}},
journal = {International Journal of Innovation and Applied Studies},
volume = {11},
year = {2015},
pages = {608--614},
issue = {3},
number = {3},
issn = {2028-9324},
url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-15-073-01},
abstract_html_url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-15-073-01},
pdf_url = {http://www.issr-journals.org/xplore/ijias/0011/003/IJIAS-15-073-01.pdf},
document_type={Article},
source={www.issr-journals.org}
}