@article{IJIAS-15-144-03,
author = {Ezzohra Belkadi},
title = {{Place Marketing: The Brand image of Casablanca}},
journal = {International Journal of Innovation and Applied Studies},
volume = {13},
year = {2015},
pages = {704--714},
issue = {3},
number = {3},
issn = {2028-9324},
url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-15-144-03},
abstract_html_url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-15-144-03},
pdf_url = {http://www.issr-journals.org/xplore/ijias/0013/003/IJIAS-15-144-03.pdf},
document_type={Article},
source={www.issr-journals.org}
}