@article{IJIAS-16-058-06,
author = {Saleh AYAD and Redouan AINOUS and Samir Baha-Eddine MALIKI},
title = {{The Role of Color in the Attainment of Customers’ Intensive Buying Intention: An Exploratory Descriptive Case Study (S.O.R Model Application)}},
journal = {International Journal of Innovation and Applied Studies},
volume = {16},
year = {2016},
pages = {173--182},
issue = {1},
number = {1},
issn = {2028-9324},
url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-16-058-06},
abstract_html_url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-16-058-06},
pdf_url = {http://www.issr-journals.org/xplore/ijias/0016/001/IJIAS-16-058-06.pdf},
document_type={Article},
source={www.issr-journals.org}
}