@article{IJIAS-18-144-08,
author = {KLABI Fethi},
title = {{Brand Personality : Relationships with self-image congruence, functional congruence and brand loyalty in the mobile telephony sector in Tunisia}},
journal = {International Journal of Innovation and Applied Studies},
volume = {24},
year = {2018},
pages = {1081--1098},
issue = {3},
number = {3},
issn = {2028-9324},
url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-18-144-08},
abstract_html_url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-18-144-08},
pdf_url = {http://www.issr-journals.org/xplore/ijias/0024/003/IJIAS-18-144-08.pdf},
document_type={Article},
source={www.issr-journals.org}
}