@article{IJISR-14-124-02,
author = {Prerana Pal Karmokar},
title = {{All about Brands and Brand Building}},
journal = {International Journal of Innovation and Scientific Research},
volume = {3},
year = {2014},
pages = {54--61},
issue = {1},
number = {1},
issn = {2028-9324},
url = {http://www.ijisr.issr-journals.org/abstract.php?article=IJISR-14-124-02},
abstract_html_url = {http://www.ijisr.issr-journals.org/abstract.php?article=IJISR-14-124-02},
pdf_url = {http://www.issr-journals.org/xplore/ijisr/0003/001/IJISR-14-124-02.pdf},
document_type={Article},
source={www.issr-journals.org}
}