@article{IJISR-14-124-13,
author = {Swetha Krishna Pondichery},
title = {{All about Problems and Challenges in Social Marketing}},
journal = {International Journal of Innovation and Scientific Research},
volume = {3},
year = {2014},
pages = {40--46},
issue = {1},
number = {1},
issn = {2028-9324},
url = {http://www.ijisr.issr-journals.org/abstract.php?article=IJISR-14-124-13},
abstract_html_url = {http://www.ijisr.issr-journals.org/abstract.php?article=IJISR-14-124-13},
pdf_url = {http://www.issr-journals.org/xplore/ijisr/0003/001/IJISR-14-124-13.pdf},
document_type={Article},
source={www.issr-journals.org}
}