@article{IJISR-14-242-02,
author = {S. Arulchelvan and Pedro Almeida and Jorge Abreu},
title = {{Interactive Television: Knowledge, Attitude, Practices and Potential Opportunities  in India}},
journal = {International Journal of Innovation and Scientific Research},
volume = {11},
year = {2014},
pages = {158--170},
issue = {1},
number = {1},
issn = {2028-9324},
url = {http://www.ijisr.issr-journals.org/abstract.php?article=IJISR-14-242-02},
abstract_html_url = {http://www.ijisr.issr-journals.org/abstract.php?article=IJISR-14-242-02},
pdf_url = {http://www.issr-journals.org/xplore/ijisr/0011/001/IJISR-14-242-02.pdf},
document_type={Article},
source={www.issr-journals.org}
}