@article{IJISR-15-362-02,
author = {Shaista Kamal Khan and Samman Mohsin and Midhat Rahber and Rabab Mehdi and Binish Farooq and Shafaq Abdulghani},
title = {{Consumer Acceptance of Mobile Marketing: An Empirical Study on Pakistani females}},
journal = {International Journal of Innovation and Scientific Research},
volume = {21},
year = {2016},
pages = {169--182},
issue = {1},
number = {1},
issn = {2028-9324},
url = {http://www.ijisr.issr-journals.org/abstract.php?article=IJISR-15-362-02},
abstract_html_url = {http://www.ijisr.issr-journals.org/abstract.php?article=IJISR-15-362-02},
pdf_url = {http://www.issr-journals.org/xplore/ijisr/0021/001/IJISR-15-362-02.pdf},
document_type={Article},
source={www.issr-journals.org}
}